
What Is In Store For Medicare Advantage in 2026?
We are approaching the Medicare Advantage (MA) open enrollment season in October and many are asking what will happen in the program in terms of benefits, products, and geography. It is a good question given all of the member impacts in 2025 when major players and others significantly contracted or exited the program. MA is growing overall and that will remain the case Notwithstanding the significant financial turmoil of MA plans of late, the MA program is growing. That will not change. Since January 2020, MA enrollment has grown from 23.93 million to 35.44 million in July 2025, a growth of 11.51 million. From January 2020 to January 2024, average growth was 10%, ranging from 6% to 11%. Growth from January 2024 to February 2025 did come down considerably to 4.4%. Since February, MA continues to grow at a healthy pace overall. Between February and July, almost 500,000 lives were